PivotalSoft Blog

Out of all important email marketing tips and tricks, knowing your audience and what are their wants is the most important of all. As it is the starting of any email campaigning.
Because whenever we send an email to the targeted clients it is important to check that is the content that has been added is relevant enough or not. And this can be achieved only when we get to know our subscriber and their requirement.
And most careful we have to check what our subscribers want and should send them that relevant emails only. Checking on the what are the requirements and differentiating the users according to their requirements.
So, taking on the targeted audience is the basic requirement and pillar for email marketing.

MAKING THE AUDIENCE REPLY

The best email marketing strategy is to make your audience reply to you.
As targeting the right audience is the first step than making them reply or respond to the emails is the second step.
Throwing the information to the audience is not the right thing to be done, because this will be a time waste for the person who is taking time to frame and send it and to the clients who get it.
Always try to promote the clients about something directly which will make your email to stand out unique from all other mails in the mailbox. So the best thing for it is to automate some personal emails.
Make sure that your emails should be unique from others and is for their benefits. Because emails are not always about open it and delete it.
Before sending emails always check on who are the targeted person and what are their interests and likings this will make the work very easy and desired people get the information.
These are some of the focused areas of the email marketing that a digital marketer or an SEO should follow.

KEEPING EMAILS OUT OF SPAM REACH

Important thing in Email marketing campaign tips is keeping the content out of spam reach. Emails are being crafted with very carefully and if they are being spammed then the light of hope gets off.
So, before sending any emails it should be made sure that the user should subscribe the email options so that your emails don’t get spammed by Google on the base of Google regulation CAN-SPAM act.
And always try to reduce the use of exclamations, usage of the capitals, and hyperbolic texts.
HTML tags should be to formatted nicely because poorly formatted one can make the emails get spammed up.
There is even a spam filter and every spam filter is different and so that the email that passes easily from one spam filter can be next flagged in next filter.

KEEPING EMAILS CLEAN AND CRISP

In the latest email marketing strategies keeping the emails clean is one of the important factors.
Most of the people are very obvious emails and the number of the emails that are being sent is very high and a lot more than that get spammed.
Email marketing is a part of SEO marketing in digital marketing so it should be very precise and be engaging one to keep the interest of the people.
Emails should contain shorts lines, with keywords in it and all those phrases which are relevant for the subscribers.
Using the content in a point wise manner and using bullets to highlight the relevant text.
Inserting the topic related pictures, images with the important message on it by replacing the written content.